FanDuel Tops Rankings with “Slickest” App

By Matt Speakman,
Betting Expert at online-gambling.com

Matt Speakman Betting Expert at online-gambling.com

A die-hard fan of the Patriots, Matt Speakman is an expert on everything related to sports betting and DFS sites. Over the years, he has proven a valuable asset for our team at online-gambling.com. You can find Speakman's professional tips and tricks in any of his many articles on the website.

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Last updated: August 16, 2023

FanDuel, DraftKings, and Bet365 have emerged as the top three sportsbook operators in the US’s quickly growing in-game or live betting market. FanDuel is the best at in-game betting, according to the most recent rankings from research company Eilers & Krejcik Gaming (EKG), getting an outstanding 17.0 out of 20.

Secret shoppers who tested sports betting mobile apps in 11 states for EKG’s research evaluated performance parameters such bet completion rates and time to place wagers. The user-friendly interface and easy navigation of the FanDuel app helped to establish its position as the industry leader, which is great news for FanDuel’s majority shareholder Flutter Entertainment.

DraftKings and Bet365 Show Strong In-Game Betting Potential

With a score of 16.4, DraftKings, another significant player in the US sports betting market, took second place in the EKG rankings. Testers were impressed by the platform’s vast variety of prop bets and live same-game parlay (SGP) choices, which give customers a variety of betting alternatives during live events. Additionally, DraftKings’ strategic alliance with the NBA and attention to the SGP market have aided in the company’s expansion into the in-game betting market.

Bet365, the leader in global in-play betting, took third place with a score of 16.0. The industry leader in live betting, Bet365, guarantees a smooth and effective in-game wagering experience for its customers with a speedy bet placing reaction time of about 3.5 seconds.

Other Contenders Emerge in the Fast-Growing Market

While FanDuel, DraftKings, and Bet365 are the market leaders, other operators are also making substantial advancements. Tipico and PointsBet were two of the top five operators according to EKG’s rankings. Particularly with a strong feature set that provided customers with a variety of betting possibilities and appealing features, PointsBet demonstrated its promise.

Even if PointsBet scored excellent ratings all throughout, EKG found certain areas that may use improvement. A great opportunity to improve PointsBet’s in-game betting selection and position it as a stronger competitor against the top three exists with Fanatics’ acquisition of the company’s US operations.

In-game betting has grown significantly as the US sports betting market continues to saturate. Sports bettors now place wagers during live athletic events, which has greatly increased the thrill and involvement of the sport of sports betting. In-game betting has long been popular in Europe; in the UK, it accounts for over 75% of all sports wagers. Due to their European heritage, FanDuel and Bet365 may be better able to comprehend and satisfy US gamblers’ tastes for in-game betting alternatives.

Other Contenders Emerge in the Fast-Growing Market

Major operators are engaged in fierce competition in the US sports betting market’s in-game betting niche. In terms of offering seamless and interesting in-game betting experiences, FanDuel, DraftKings, and Bet365 have established themselves as industry leaders. Other competitors, such as PointsBet, are demonstrating promise and have the ability to significantly impact the market.

In-game betting is anticipated to maintain its development trajectory as sports betting legislation continues to change and more states legalize gambling, making it an intriguing market for both operators and gamblers. The struggle for supremacy in this quickly expanding sector is far from done, and operators must continue to be creative and attentive to bettor preferences to stay ahead of the competition. The US in-game betting market’s future looks to be exciting for all parties involved and dynamic and disruptive.